Data Privacy Principles:

Consent and Purpose Limitation: According to data privacy regulations like GDPR, data subjects must provide explicit consent for specific purposes. Using data for purposes beyond what was consented to violates these principles, posing significant compliance risks.

Transparency and Accountability: Organizations must be transparent about how they use personal data and ensure accountability in data processing. Using data without consent undermines this transparency and accountability.

Greatest Risk of Noncompliance:

Legal and Regulatory Risks: Using personal data without consent can lead to severe penalties under laws like GDPR and CPRA. These laws impose heavy fines for noncompliance, making this scenario the highest risk.

Reputational Damage: Unauthorized use of personal data can severely damage an organization’s reputation, leading to loss of customer trust and potential financial losses.

Operational Impact: Ensuring compliance with consent requirements is fundamental to an organization's data processing activities. Failure to do so can disrupt business operations and necessitate significant remediation efforts.

Comparison with Other Options:

Making Data Available to a Larger Audience of Customers: While potentially risky, this does not inherently violate data privacy principles if done within consented uses.

Data Not Being Disposed According to the Retention Policy: This poses risks related to data minimization and retention principles but is less severe than unauthorized data use.

Personal Data Not Being De-identified Properly: This is a significant risk but typically involves fewer direct legal and regulatory implications compared to using data without consent.