A highly successful start-up enterprise has decided to use the COBIT design guide to develop a tailored governance system. Which of the following design factors is MOST important to consider when the goal is to increase market share?
The COBIT 2019 Design Guide clarifies that enterprise strategy is a critical design factor when aligning governance with business goals:
"Enterprise strategy guides the prioritization and selection of governance and management objectives. For example, if the strategy is to grow market share, the objectives related to innovation and service delivery will be emphasized."
Hence,enterprise strategyis the most important factor to consider in this scenario.
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