Senior management engagement is most effectively achieved when information security risks are clearly connected to real, tangible business consequences. A major breach at a competitor (B) provides a credible, industry-relevant example that demonstrates potential financial, operational, reputational, and regulatory impacts in a way executives readily understand. While BIA results (A), audit findings (C), and cost-benefit analyses (D) are important inputs, they are often abstract or internally focused. CISM guidance emphasizes that executive support is strongest when security messaging is business-driven, externally validated, and tied to strategic risk awareness. A peer breach highlights that the threat is realistic, imminent, and applicable to the organization’s context, which increases urgency and executive buy-in for the security strategy.