The strategic goals of the organization should be established first before a privacy office starts to develop a data protection and privacy awareness campaign, because they provide the direction, purpose, and scope of the campaign. The strategic goals of the organization reflect its vision, mission, values, and objectives, as well as its alignment with the relevant privacy laws and regulations, stakeholder expectations, and industry best practices. The privacy office should design and implement the awareness campaign in a way that supports and promotes the strategic goals of the organization, as well as measures and evaluates its effectiveness and impact.