Inferred data is the type of data that is produced by using a more complex method of analytics to find correlations between data sets and using them to categorize or profile people. Inferred data is not directly observed or collected from the data subjects, but rather derived from other sources of data, such as behavioral, transactional, or demographic data. Inferred data can be used to make assumptions or predictions about the data subjects’ preferences, interests, behaviors, or characteristics12.