Awareness campaigns are initiatives that aim to educate and inform employees about the importance of privacy protection, the organization’s privacy policies and procedures, the applicable laws and regulations, and the best practices and behaviors to safeguard personal data. Awareness campaigns can support an organization’s efforts to create and maintain desired privacy protection practices among employees by raising their awareness, understanding and commitment to privacy, as well as by influencing their attitudes, values and culture. Awareness campaigns can use various methods and channels, such as posters, newsletters, videos, webinars, quizzes, games or events, to deliver consistent and engaging messages to the target audience. The other options are not the best ways to support an organization’s efforts to create and maintain desired privacy protection practices among employees. Skills training programs are focused on developing specific technical or functional skills related to privacy, but they may not address the broader aspects of privacy awareness or culture. Performance evaluations are focused on measuring and rewarding individual or team performance based on predefined criteria or objectives, but they may not reflect the actual level of privacy awareness or practice. Code of conduct principles are focused on establishing and enforcing ethical standards and rules of behavior for employees, but they may not be sufficient to create or maintain privacy awareness or practice without effective communication and education1, p. 103-104 References: 1: CDPSE Review Manual (Digital Version)