The correct answer is B. Client may not read the communication . One-way communication occurs when the broker sends information to the client without obtaining meaningful feedback or confirmation of understanding. Examples may include letters, emails, renewal notices, brochures, policy summaries, or newsletters. These methods are efficient for distributing information, but the weakness is that the broker cannot be sure the client read, understood, or acted on the message. This is especially important in commercial insurance because clients must understand coverage limitations, exclusions, disclosure duties, renewal requirements, changes in operations, subjectivities, and risk management recommendations. A broker who relies only on one-way communication may later face problems if the client claims they did not understand a coverage gap or were unaware of a required action. One-way communication is not necessarily too costly or time consuming; in fact, it is often used because it is efficient. “Lack of generalization” is not the relevant issue. Effective brokers use two-way communication for important matters, asking questions and confirming the client’s understanding and decisions. Course topic reference: Introduction to Commercial Insurance; Client Communication; Broker Duty of Care; One-Way and Two-Way Communication .

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