Goals are longer-term, ongoing, and qualitative statements of a state or condition that the organization is seeking to establish and maintain. Goals are derived from the organization’s vision and mission, and they provide the direction and purpose for the organization’s activities. Goals are different from objectives, which are shorter-term, specific, and measurable statements of what the organization intends to achieve; requirements, which are the capabilities and conditions that a solution must satisfy; and operations, which are the processes and activities that the organization performs to deliver value to its stakeholders. References:

CCBA Handbook, page 10

[BABOK Guide], page 10

[Business Analysis for Practitioners: A Practice Guide], page 13

[Business Analysis: The Question and Answer Book], page 9