An effective mission statementdefines the organization's purpose, the services or products it provides, and how it creates valuefor customers. This statement grounds the organization’s activities and strategy in a clear purpose. The IASP SPP curriculum distinguishes mission from vision: mission is about current purpose, vision about future aspirations. Including core values or strategic goals in the mission blurs its focus.【IASP SPP Study Guide - Mission and Vision】【Drucker, The Practice of Management】
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