The greatest risk from AI systems generatingrealistic synthetic mediaisdownstream harm, such asdeepfakes, misinformation, reputational damage, and erosion of trust.
From theAI Governance in Practice Report 2025:
“With generative AI, downstream harms such as deception, reputational damage, misinformation, and manipulation can emerge even if original use was lawful.” (p. 55–56)
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