Being an effective strategic advisor requires understanding customer needs by listening attentively and asking the right questions. Successful advisors engage in active listening to capture the customer's true challenges and needs (B). By identifying gaps in current IT support (A), they tailor solutions to specific issues. Asking leading questions (E) helps uncover pain points, enablingpartners to recommend targeted HP solutions. This personalized approach helps customers feel heard and valued, avoiding a one-size-fits-all strategy

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