Cloud storage supports Object Lifecycle Management. To support common use cases like setting a Time to Live (TTL) for objects, retaining noncurrent versions of objects, or "downgrading" storage classes of objects to help manage costs, Cloud Storage offers the Object Lifecycle Management feature.

Standard storage is recommended for frequently accessed data and Archive for data accessed less than once a year.

Nearline, Coldline, and Archive offer ultra-low-cost, highly-durable, highly available archival storage. For data accessed less than once a year, Archive is a cost-effective storage option for the long-term preservation of data. Coldline is also ideal for cold storage—data your business expects to touch less than once a quarter. For warmer storage, choose Nearline: data you expect to access less than once a month, but possibly multiple times throughout the year.