Breakthrough Innovation is characterized by completely new offerings within existing categories that substantially raise the bar on the value or experience delivered.
Select one correct answer from the list:
A.
Substantially increase the brand value associated with them
B.
Substantially raise the bar on the level of competitiveness they offer
C.
Substantially lowers the cost of doing business
D.
Substantially raise the bar on the value or experience delivered
GInI’sCInP Handbookdefines Breakthrough Innovation as novel offerings within existing categories (e.g., a revolutionary smartphone) that "substantially raise the bar on the value or experience delivered"—e.g., superior functionality or usability—setting new standards. "Brand value" (A) is a byproduct, not the focus. "Competitiveness" (B) results but isn’t GInI’s definition. "Lowers cost" (C) aligns with process innovation, not breakthrough’s emphasis. Option D matches GInI’s exact phrasing, aligning with the original answer, reflecting a transformative, customer-facing impact—a GInI criterion distinguishing breakthrough from incremental innovation.
[Reference:GInICInP Handbook, Section on Breakthrough Innovation Characteristics., ]
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