Open Innovation is a concept that deals with the strategic philosophy around where and how a business goes about developing and commercializing new innovations.
Select one correct answer from the list:
A.
When a business should develop and commercialize new innovations
B.
Where and how a business goes about developing and commercializing new innovations
C.
Where and how a business goes about finding new customers
D.
Where and how a business goes about branding and marketing new innovations
Open Innovation, as defined by GInI and originally by Henry Chesbrough, is a strategic approach to sourcing and utilizing internal and external ideas and pathways for innovation development and commercialization. The CInP Handbook describes it as focusing on " where and how " a business collaborates—internally, with partners, or through external ecosystems—to innovate. Option A ( " when " ) addresses timing, not strategy. C ( " finding new customers " ) and D ( " branding and marketing " ) are downstream activities, not the core of Open Innovation. B is the precise match.
[Reference: GInI CInP Handbook, Section on Open Innovation., , ]
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