Vlady works in a fishing company where the majority of the employees have very little understanding of IT let alone IT Security. Several information security issues that Vlady often found includes, employees sharing password, writing his/her password on a post it note and stick it to his/her desk, leaving the computer unlocked, didn’t log out from emails or other social media accounts, and etc.

After discussing with his boss, Vlady decided to make some changes to improve the security environment in his company. The first thing that Vlady wanted to do is to make the employees understand the importance of keeping confidential information, such as password, a secret and they should not share it with other persons.

Which of the following steps should be the first thing that Vlady should do to make the employees in his company understand to importance of keeping confidential information a secret?