Additional explanation info and readings
In-stream video ads are:
Mid-roll on Facebook and pre or mid-roll on Audience Network.
Automatically sound-on when the viewer is already watching with the sound on.
5–15 seconds in duration on Facebook and up to 120 seconds in Audience Network.
Non-skippable, resulting in high completion rates.
Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives.
Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles.
Supportive of all targeting options.
Facebook in-stream
Video length: 5–15 seconds
Objective: Video views, reach, brand awareness or post engagement
Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream
Video length: 5–120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
Objectives when using automatic placements: Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales when using automatic placements
Objective when using on its own or with Facebook in-stream video: Video views
Aspect ratio: Square (1:1) or landscape (16:9). Note: landscape is recommended for best delivery
Facebook and Audience Network in-stream together
Video length: 5–15 seconds
Objective: Video views
Aspect ratio: Square (1:1) or landscape (16:9). Note: landscape is recommended for best delivery
If you choose to use automatic placements, you can choose any of the following objectives:
Video views
Reach
Brand awareness
Post engagement
Brand Safety
Advertisers can block the following categories:
Dating
Debated social issues
Gambling
Mature
Tragedy and conflict
Key takeaways
In-stream videos can help you boost your brand with longer video views.
New campaigns using Automatic Placements with the Video views, Brand awareness, Reach, or Engagement (Post) objectives will include in-stream.
To add in-stream videos to existing campaigns, use “Edit Placements” and ensure the in-stream video boxes are checked (under Facebook and Audience Network).
Advertisers have the option to select in-stream video as a standalone placement for Feed or for Audience Network, or they can optimize across all available placements.
Pre-campaign transparency, category blocking, block lists, and placement controls can all help advertisers ensure brand safety.
In ads reporting, advertisers can see performance for video ads delivering in-stream separately from other placements..
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