The ISO definition of Master Data quality focuses on the degree to which the data's characteristics meet the requirements of individual users. This implies that quality is subjective and depends on whether the data is suitable and adequate for its intended purpose, fulfilling the specific needs of its users.
References:
ISO 8000-8:2015 - Data quality — Part 8: Information and data quality: Concepts and measuring.
DAMA-DMBOK: Data Management Body of Knowledge (2nd Edition), Chapter 13: Data Quality Management.
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