A mutual fund sales representative is under pressure to meet certain sales objectives. However, he consistently ignores these quotas when making client recommendations. Which standard of conduct has he followed?
A.
Provision of appropriate cautions for potentially unsuitable investments
B.
The obligations to put the client’s interests first
C.
The obligation to keep client information confidential
D.
The maintenance of a high standard of professional knowledge
By ignoring sales quotas and prioritizing client needs, the representative adheres to the standard of putting the client’s interests first. The feedback from the document states:
"Priority of Client’s Interest: The client’s interest must be the foremost consideration in all business dealings. In situations where you may have an interest that competes with that of the client, the client’s interest must be given priority."
[Reference: Chapter 18 – Applying Ethical Standards to What You Have LearnedLearning Domain: Ethics, Compliance and Mutual Fund Regulations, , , , ]
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