Big data is a term that describes the large and diverse datasets that are generated from various sources at high speed and require advanced analytics techniques to process and extract value from them. Big data can help organizations gain insights, uncover patterns, and make informed decisions12
The company is implementing big data because it is using different information sources in combination with its current databases, which implies that the data is large in volume and variety. The company is also using the CSP’s solutions to ingest, transform, and process the information, which implies that the data is high in velocity and requires specialized tools and frameworks to handle it. The company is using big data analytics to analyze the results of itsemail marketing campaign, which can help it understand the effectiveness, impact, and return on investment of its marketing strategy34
Blockchain is not the correct answer, because blockchain is a technology that enables the creation and management of distributed, decentralized, and immutable ledgers of transactions. Blockchain can help organizations improve transparency, security, and trust in their business processes, but it is not related to the analysis of email marketing campaign results.
Social media is not the correct answer, because social media is a platform that enables the creation and sharing of content and information among users. Social media can help organizations communicate, engage, and interact with their customers, but it is not the main focus of the analysis of email marketing campaign results. Social media can be one of the information sources for big data, but it is not the same as big data.
IoT is not the correct answer, because IoT is a concept that refers to the network of physical devices, sensors, and machines that are connected to the internet and can collect and exchange data. IoT can help organizations improve efficiency, productivity, and innovation, but it is not related to the analysis of email marketing campaign results. IoT can be one of the information sources for big data, but it is not the same as big data.
[References: 1: https://www.comptia.org/training/books/cloud-essentials-clo-002-study-guide, page 36 2: https://cloud.google.com/learn/what-is-big-data 3: https://www.comptia.org/training/books/cloud-essentials-clo-002-study-guide, page 48 4: https://www.ibm.com/cloud/blog/how-to-estimate-cloud-costs-a-pricing-crash-course : https://www.comptia.org/training/books/cloud-essentials-clo-002-study-guide, page 40 : https://www.comptia.org/training/books/cloud-essentials-clo-002-study-guide, page 38 : https://www.comptia.org/training/books/cloud-essentials-clo-002-study-guide, page 39, , , ]
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