CIPS Achieving Competitive Advantage Through the Supply Chain (L5M7) L5M7 Question # 5 Topic 1 Discussion
L5M7 Exam Topic 1 Question 5 Discussion:
Question #: 5
Topic #: 1
Sandy has been asked to collectprimary dataon manufacturing defects and their effect on profits. She decides to send aquestionnaireto staff. Is this correct?
A.
Yes – a questionnaire is a form of primary data
B.
Yes – staff will know all the answers
C.
No – she should research online about defaults
D.
No – a questionnaire will not provide useful information
Primary datais information collectedfirst-hand, includingsurveys, interviews, and questionnaires. Sandy’s approach aligns with primary data collection methods.
Short cited extract: “Primary data: original research such as questionnaires and interviews.” (L5M7 Study Guide, p.141)
[Reference:CIPS L5M7 Study Guide, p.141., ]
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