In the Purchasing Portfolio Matrix, a leverage product is a product in a market where it is easy to switch suppliers and the quality is standardized. Is this TRUE or FALSE?
A.
False, the product is in a supply market which is highly complex and the product is of low importance
B.
False, the product is in a supply market which is highly complex and the product is of high importance
C.
True, the product is in a supply market which is of low complexity and the product is of high importance
D.
True, the product is in a supply market which is of low complexity and the product is of low importance
Leverage products are characterized by high spend and low complexity, giving buyers the ability to negotiate favorable terms due to supplier competition and standardization.
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