CIMA E3 Strategic Management E3 Question # 67 Topic 5 Discussion

CIMA E3 Strategic Management E3 Question # 67 Topic 5 Discussion

E3 Exam Topic 5 Question 67 Discussion:
Question #: 67
Topic #: 5

BCD is a manufacturer of electronic components. Based on research of its external environment BCD has chosen 'Customer Satisfaction' as one of its Critical Success Factors. In order to operationalise this Critical Success Factor, BCD's management must associate and select a number of relevant Key Performance Indicators.

Which THREE of the following Key Performance Indicators would be suitable to use in respect of Customer Satisfaction? 


A.

Number of products returned by customers.


B.

The % of customers who recommend BCD's products.


C.

Improvement in product quality.


D.

Amount of money spent on advertising.


E.

Number of new customer accounts opened in the period.


F.

Number of employees leaving in the period.


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