TTT plc has recently been responsible for a major environmental accident. As a result the management of the company wishes to set up a large fund to compensate stakeholders affected. The company has a significant number of institutional shareholders which own a large share of the company, as well as many individual investors.
The management is considering Mendelow's Matrix to determine the likely movement of the institutional shareholders during the change in strategy. What is the institutional shareholders' likely movement according to Mendelow?
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