CIMA Managing Finance in a Digital World E1 Question # 27 Topic 3 Discussion

CIMA Managing Finance in a Digital World E1 Question # 27 Topic 3 Discussion

E1 Exam Topic 3 Question 27 Discussion:
Question #: 27
Topic #: 3

A few years have passed since tech company NVision launched their new games console, Superbox. The product was once a star, with high, rising sales, but it is now selling quite poorly. In fact, it's selling so poorly that

NVision are no longer making a return on the product.

Which of the following strategies would be the BEST for NVision to implement?


A.

Pull out of the market or, if possible, sell the rights of Superbox to an individual or company who is willing to carry it on.


B.

Keep costs low and continue to sell the console.


C.

Develop the product for a specific market segment who continue to have a need for it - this will allow NVision to sell the product at a higher price.


D.

Allow the product to follow its natural life-cycle.


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