CIMA Managing Finance in a Digital World E1 Question # 9 Topic 1 Discussion

CIMA Managing Finance in a Digital World E1 Question # 9 Topic 1 Discussion

E1 Exam Topic 1 Question 9 Discussion:
Question #: 9
Topic #: 1

L and M are setting up a business offering guided hiking holidays in national parks throughout the world. The price of the holidays will include airfares and accommodation; their initial research shows that there will be a huge variability in the cost of both.

What type of pricing will be appropriate for their holidays?


A.

Price discrimination


B.

Skim pricing


C.

Penetration pricing


D.

Loss leader pricing


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