A company that has launched a service to reduce customers' electricity usage is likely to see its intrinsic value increased by analysts. This is because such a service directly addresses the growing demand for energy efficiency and sustainability. The MSCI ESG Ratings Methodology highlights that companies which can capitalize on opportunities related to environmental efficiency and innovation are likely to benefit from a better risk and return profile. This aligns with the broader trend towards sustainability and the reduction of energy consumption, making the company more attractive to investors focused on long-term value creation.

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