Dr. W. Edwards Deming, a renowned quality management expert, emphasized the importance of creating an environment that fosters continuous improvement and employee engagement. One of his 14 Points for Total Quality Management (TQM) specifically addresses the need to “drive out fear” in organizations. Fear can hinder creativity, collaboration, and overall performance. When managers focus solely on numbers—such as meeting targets, hitting quotas, or achieving financial goals—without considering the well-being and psychological safety of their teams, it can lead to a culture of fear. Deming advocated for leadership that encourages learning, experimentation, and cooperation, rather than relying on fear-based management practices123.