Companies that excel in customer satisfaction are characterized by their ability to develop service standards that are derived from customer expectations. This approach ensures that the services provided align with what customers anticipate and desire, leading to higher satisfaction levels. These companies actively engage in understanding the voice of the customer, using tools such as surveys and focus groups, to gather detailed insights that inform their service standards1.

References: The ASQ highlights the importance of understanding customer needs and developing service standards based on customer expectations as a key factor in achieving customer satisfaction1. This is in line with the responsibilities of a Certified Manager of Quality/Organizational Excellence (CMQ/OE), who should facilitate and lead team efforts to monitor and establish customer/supplier relations and support strategic planning to meet or exceed customer expectations2.