Comprehensive and Detailed In-Depth Explanation:

Communication in change management, as outlined in the APMG Change Management Foundation, encompasses verbal, non-verbal, and symbolic elements, all critical for engaging stakeholders. This question tests our understanding of these dimensions with a focus on precision and interpretation. Let’s dissect each statement with exhaustive detail, exploring definitions, examples, theoretical roots, and practical implications:

•Statement 1: "Non-verbal communication can be written"

oDefinition and Context: Non-verbal communication traditionally refers to cues conveyed without words—body language (e.g., posture, gestures), facial expressions, tone of voice, and physical actions. The APMG framework aligns with this, emphasizing its role in conveying emotions and intent duringchange (e.g., a leader’s confident demeanor reinforcing a message). Written communication, however, is inherently verbal, as it uses words to express meaning, even if it’s symbolic (e.g., an exclamation mark).

oAnalysis: The statement suggests written forms (e.g., emails, reports) qualify as non-verbal, which contradicts standard communication theory. For instance, a memo announcing a restructure is verbal because it relies on text, though its tone or formatting might imply emotion (e.g., bold text for urgency). Some might argue that emoticons or punctuation are non-verbal, but these are extensions of written language, not standalone non-verbal cues like a nod or frown. The APMG materials don’t classify written communication as non-verbal, reserving that for physical or auditory signals.

oConclusion: False. Non-verbal communication excludes written forms in this context, as it’s defined by absence of linguistic content.

•Statement 2: "Our actions can speak volumes without saying a word"

oDefinition and Context: This aligns with symbolic actions and non-verbal communication in the APMG framework. Actions—like a manager using a new system first—carry meaning beyond words, influencing perceptions and emotions. This is rooted in social psychology (e.g., Bandura’s observational learning), where behaviors model expectations.

oAnalysis: True and strongly supported. For example, during a cultural change to promote collaboration, a leader joining team brainstorming sessions silently signals commitment, “speaking volumes” about priorities. The APMG emphasizes symbolic acts (e.g., Kotter’s short-term wins) as powerful engagement tools, appealing to hearts and minds without verbal explanation. Even subtle actions—like consistent punctuality—reinforce messages non-verbally.

oExample: A CEO discarding old branding materials during a rebrand visually communicates “we’re moving forward,” amplifying the verbal vision.

•Evaluation of Options:

oA (Only 1 true): Incorrect, as Statement 1 is false.

oB (Only 2 true): Correct, as Statement 2 is true and 1 is false.

oC (Both true): Incorrect, due to Statement 1’s inaccuracy.

oD (Neither true): Incorrect, as Statement 2 holds.

•Nuance and Counterargument: One might argue written symbols (e.g., a red “X”) are non-verbal, but in change management, non-verbal is distinct from written artifacts, focusing on observable behavior. The APMG prioritizes this practical distinction.

•Why B: Statement 2 captures the essence of non-verbal influence, a key lever in change communication, while Statement 1 misaligns with foundational definitions.