Dissatisfaction with the Status Quo: The change formula includes dissatisfaction as a key driver for change. Without sufficient dissatisfaction, the motivation to change is diminished.
Other Options:
B, C, and D: These factors, while important, are not explicitly part of the Beckhard and Harris change formula.
Key AgilePM Concepts Referenced:
Change Formula Framework: AgilePM Handbook, Chapter 6, Section 6.5.
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