a differentiation strategy is the approach businesses use to attract and keep customers by giving them a unique product or service123.The main goal of this strategy is to attain a competitive advantage by offering something that is different and distinct from the competitors in the same market123.A differentiation strategy can help a company to reduce price competition, increase customer loyalty, and improve profit margins1.Some examples of companies that use a differentiation strategy are Apple, Starbucks, and Tesla23. Therefore, a differentiation strategy would help the company to stand out in the market by offering unique products or services.