Customizing can be an effective warehousing strategy because it allows a company to add value to the product through modification, labeling, and packaging. By customizing products closer to the point of delivery, companies can better meet specific customer requirements, reduce lead times, and improve overall customer satisfaction. This strategy also enables companies to respond quickly to market changes and reduce inventory holding costs.

Allocating available storage space to optimize handling costs is important but is not the primary reason for customizing.

Addressing trade-offs between space and material handling needs is part of warehouse management but does not highlight the value-adding aspect of customization.

Effectively designing its inbound and outbound dock areas improves efficiency but does not directly involve customization.

References:

Frazelle, E. (2002). "World-Class Warehousing and Material Handling."

Richards, G. (2017). "Warehouse Management: A Complete Guide to Improving Efficiency and Minimizing Costs in the Modern Warehouse."