Vertical integration refers to the process where a company expands its operations into different stages of production within the same industry. Here's a detailed breakdown:
Definition of Vertical Integration: This involves a company controlling multiple stages of the supply chain, from raw materials to the finished product.
Examples of Vertical Integration:
Producing Components Internally: This is a classic example where a company manufactures the components or raw materials it needs for its products, rather than relying on external suppliers. This enhances control over the production process, quality, and costs.
Backward Integration: When a company takes over suppliers to control the raw material or component supply.
Forward Integration: When a company takes over distributors or retailers to control the distribution of its products.
Benefits of Vertical Integration: Improved coordination, increased control over the supply chain, reduced dependency on suppliers, potential cost savings, and better quality control.
References
Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
Harrigan, K. R. (1984). Formulating Vertical Integration Strategies. Academy of Management Review, 9(4), 638-652.
Contribute your Thoughts:
Chosen Answer:
This is a voting comment (?). You can switch to a simple comment. It is better to Upvote an existing comment if you don't have anything to add.
Submit