Using a third-party logistics (3PL) provider can enhance a company's distribution capabilities, providing better market accessibility. 3PL providers often have extensive networks, advanced technology, and expertise in logistics management, allowing companies to reach markets more efficiently and effectively than they could on their own. This is especially beneficial when launching a new product, as it can ensure wider and faster market penetration. Options A, B, and C may provide some benefits, but they are secondary to the strategic advantage of improved market accessibility offered by 3PL providers.