A company is conducting research to better align their supply chain and value proposition to the needs of their top customers. Which of the following approaches would likely be the most efficient for collecting this market intelligence?
A.
Use causal forecasting methods to predict demand across aggregate level product groups to improve offerings for strategic accounts.
B.
Implement customer relationship management (CRM) to obtain historical customer data on orders and shipment complaints.
C.
Use the Delphi method and obtain qualitative feedback in order to reach a consensus on aligning value to customer need.
D.
Complete voice-of-the-customer (VOC) focus group studies on how a company can provide value to the customer
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