A company that is focused on customer relationship management is most likely to take which of the following actions for customers who have been profitable over time?
Customer Relationship Management (CRM) focuses on maintaining and enhancing relationships with customers, particularly those who have been profitable over time. By targeting these profitable customers for greater attention, a company can further deepen customer loyalty, enhance satisfaction, and potentially increase their lifetime value. This can include personalized services, special offers, and proactive communication. This approach ensures that the most valuable customers feel appreciated and are less likely to switch to competitors.References:
"Customer Relationship Management: Concept, Strategy, and Tools" by V. Kumar and Werner Reinartz
"The CRM Handbook: A Business Guide to Customer Relationship Management" by Jill Dyché
Contribute your Thoughts:
Chosen Answer:
This is a voting comment (?). You can switch to a simple comment. It is better to Upvote an existing comment if you don't have anything to add.
Submit