To secure the images to limit their distribution, the company should take the following actions:

Update the S3 bucket policy to restrict access to a CloudFront origin access identity (OAI). This allows the company to use a special CloudFront user that can access objects in their S3 bucket, and prevent anyone else from accessing them directly.

Add a CloudFront geo restriction deny list of countries where the company lacks a license. This allows the company to use a feature that controls access to their content based on the geographic location of their viewers, and block requests from countries where they do not have a distribution license.