The requirements are high availability, scalability for traffic spikes, and least administrative overhead. Option C matches established AWS reference patterns: use an Application Load Balancer + Auto Scaling group for the web tier and a managed database service with Multi-AZ for the database tier.

For the web application, placing EC2 instances in an Auto Scaling group across multiple Availability Zones allows the fleet to scale out automatically during the promotional event and to scale in afterward, preserving performance while controlling cost. The Application Load Balancer distributes requests across instances and AZs and removes unhealthy instances from rotation, improving availability.

For the database, Amazon RDS Multi-AZ is the simplest managed HA solution for relational engines, including SQL Server. Multi-AZ provides synchronous replication to a standby instance in another Availability Zone and supports automatic failover. This reduces administrative effort because AWS handles replication, failover orchestration, backups, and underlying infrastructure maintenance within service capabilities. It also ensures database availability during instance or AZ-level disruptions.

Option A is problematic because RDS for SQL Server does not use read replicas as the primary HA mechanism the way Aurora does, and focusing on replicas does not directly address HA in the simplest supported form. Option B and D rely on self-managed SQL Server on EC2, which requires significant operational overhead (patching, backups, replication setup, failover testing, monitoring, and recovery). Option B also suggests multi-Region replication, which adds complexity and is not required to meet “highly available and scalable” for a single-event scale scenario.

Therefore, C provides scalable compute with managed load balancing and managed database high availability, meeting the requirements with the least operational burden.