Increased business agility is the benefit of the AWS Cloud that this scenario demonstrates. Business agility refers to the ability of a company to adapt to changing customer needs, market conditions, and competitive pressures. Moving to the AWS Cloud enables business agility by providing faster access to resources, lower upfront costs, and greater scalability and flexibility. By using the AWS Cloud, the company can launch new marketing campaigns in 3 days instead of 3 weeks, which shows that it can respond to customer feedback more quickly and efficiently. For more information, see Benefits of Cloud Computing and [Business Agility].