Generative AI is a type of AI that creates new content, such as text, images, or audio, often mimicking human-like outputs. A practical use case for generative AI is employing a chatbot to provide human-like responses to customer queries in real time, as it leverages the ability of large language models (LLMs) to generate natural language responses dynamically.

Exact Extract from AWS AI Documents:

From the AWS Bedrock User Guide:

"Generative AI enables applications like chatbots to produce human-like text responses in real time, enhancing customer support by providing natural and contextually relevant answers to user queries."

(Source: AWS Bedrock User Guide, Introduction to Generative AI)

Detailed Explanation:

Option A: Using an ML model to forecast product demandForecasting product demand typically involves predictive analytics using supervised learning (e.g., regression models), not generative AI, which focuses on creating new content.

Option B: Employing a chatbot to provide human-like responses to customer queries in real timeThis is the correct answer. Generative AI, particularly LLMs, is commonly used to power chatbots that generate human-like responses, making this a practical use case.

Option C: Using an analytics dashboard to track website traffic and user behaviorAn analytics dashboard involves data visualization and analysis, not generative AI, which is about creating new content.

Option D: Implementing a rule-based recommendation engine to suggest products to customersA rule-based recommendation engine relies on predefined rules, not generative AI. Generative AI could be used for more dynamic recommendations, but this scenario does not describe such a case.