AHIP Healthcare Management: An Introduction AHM-250 Question # 151 Topic 5 Discussion

AHIP Healthcare Management: An Introduction AHM-250 Question # 151 Topic 5 Discussion

AHM-250 Exam Topic 5 Question 151 Discussion:
Question #: 151
Topic #: 5

By definition, the marketing process of defining a certain place or market niche for a product relative to competitors and their products and then using the marketing mix to attract certain market segments is known as


A.

branding


B.

positioning


C.

database marketing


D.

personal selling


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