AHIP Healthcare Management: An Introduction AHM-250 Question # 130 Topic 3 Discussion

AHIP Healthcare Management: An Introduction AHM-250 Question # 130 Topic 3 Discussion

AHM-250 Exam Topic 3 Question 130 Discussion:
Question #: 130
Topic #: 3

One non-group market segment to which health plans market health plan products is the senior market, which is comprised mostly of persons over age 65 who are eligible for Medicare benefits. One factor that affects a health plan's efforts to market to the


A.

The Centers for Medicare and Medicaid Services (CMS) must approve all marketing materials used by health plans to market health plan products to the Medicare population


B.

managed Medicare plans typically require Medicare beneficiaries to purchase Medigap insurance to supplement gaps in coverage


C.

managed Medicare plans can refuse to cover persons with certain health problems


D.

the CMS prohibits health plans from using telemarketing to market health plan products to the Medicare population


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