Multi-site Management(MSM) in AEM is the feature organizations should use when they need to control both mobile and web properties from a single platform while ensuring consistency in brand identity across all channels. MSM allows content to be shared and synchronized across multiple sites, which is particularly beneficial for global brands that need to manage localized versions of their content.

Key Features of Multi-site Management:

Centralized Control and Localization:MSM enables a master content setup that can be replicated across various sites and languages, maintaining consistency while allowing for localized adaptations.

Blueprints and Live Copies:With MSM, organizations can create a master site blueprint and manage live copies across regional or language-specific sites. Changes made to the master content can be automatically propagated to the live copies, maintaining uniformity.

Brand Consistency Across Campaigns:By managing all sites from a single platform, organizations can ensure that branding, messaging, and campaign elements remain consistent, regardless of location or language.

Adobe Experience Manager References:

Multi-site Management is integral to AEM for organizations with extensive web presences across different regions and languages. Adobe provides comprehensive guidance on how to implement MSM effectively to achieve scalable content management and ensure brand consistency across multiple sites. This feature is particularly emphasized in AEM as a Cloud Service, where it supports global content operations and cross-channel consistency.