In Adobe Experience Manager (AEM), Launches is the appropriate feature for organizations that need to develop content intended for future releases. This feature allows content authors to create a “launch” copy of pages that can be modified and set to go live at a predetermined time. Launches are particularly useful for coordinating content updates in advance of product launches, marketing campaigns, or any other scheduled events.

Key Features of Launches:

Scheduled Publishing: Launches enable authors to prepare and schedule content well ahead of time, allowing for precise control over when updates go live.

Separate Editing Environment: Changes can be made in an isolated environment without affecting the live site, which ensures that only approved and finalized content is published.

Synchronization with Source Pages: Authors can synchronize launch pages with the source pages to incorporate updates made after the launch was initially created, ensuring the content remains up to date.

Adobe Experience Manager References:

The Launches feature is available in both AEM as a Cloud Service and AEM 6.5+ and is a key tool for content planning and scheduling. Adobe’s documentation on content governance emphasizes the importance of Launches in scenarios where content needs to be meticulously planned and aligned with organizational timelines.