For each of the background colors, the graphic shows the average (arithmetic

mean) of the maximum prices that the participants who viewed the item with that

background reported that they were willing to pay for the item. Results are shown

for bath the auction and the negotiation scenarios.

Assuming the researchers’ hypothesized link between offers and aggression is

correct, for each of the following background colors select More aggressive if, on

average, participants in the negotiation group in the study behaved more

aggressively when the product was displayed with that background color than the

participants did when the product was displayed with a gray background.

Otherwise, select Not more aggressive.