Sponsorship strategy identifieswho owns the changeand clarifiesaccountabilityfor adoption and benefits. ACMP stresses connecting initiatives to executive owners who can authorize, remove barriers, and model commitment. Budget support is vital, but the sponsorship task primarily establishesownership and accountabilityfor outcomes. (Reference:ACMP Standard, Process Group 2 – Formulate Strategy; Sponsorship Strategy & Plan: define sponsors, accountabilities, engagement/visibility expectations.)
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