New business products should be evaluated for AML concerns before they are launched into the market. This is because new products may introduce new risks or vulnerabilities that could be exploited by money launderers or terrorist financiers. By conducting a pre-launch assessment, a financial institution can identify and mitigate these risks, design appropriate controls and procedures, and ensure compliance with the relevant laws and regulations. A pre-launch assessment can also help a financial institutionto align its AML strategy with its business objectives, and avoid potential reputational damage or regulatory sanctions.

9 Things to Consider When Evaluating an AML Solution

CAMS Study Guide 6th Edition, page 38.