Pass the Salesforce Architect Exams B2C-Solution-Architect Questions and answers with CertsForce

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Questions # 11:

An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront.

Which integration and data storage architecture should a Solution Architect recommend to support this goal?

Options:

A.

Store as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.


B.

Store in a Marketing Cloud Data Extension, and use the Marketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.


C.

Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.


D.

Store as records in Salesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.


Questions # 12:

A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.

Which two tactics should a Solution Architect recommend to model a customer across all three systems? Choose 2 answers

Options:

A.

Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.


B.

Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.


C.

Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID


D.

Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.


Questions # 13:

A company is currently Implementing B2C Commerce and wants to use Marketing Cloud to send transactional emails like the Welcome Email, Order Confirmation, and Order Status Update Email.

Which three steps are required to configure the Marketing Cloud Connector for triggered emails?

Choose 3 answers

Options:

A.

Configure REST Services in B2C Commerce that will be used to authenticate B2C Commerce against Marketing Cloud via its API integration and initiate a transactional email delivery.


B.

Customize the B2C Commerce storefront to invoke Marketing Cloud's Transactional Messaging REST API whenever a transactional message should be delivered. This

customization should first authenticate B2C Commerce against Marketing Cloud and then deliver the Transactional Messaging pavload to inform message contents.


C.

Create an API Integration in Marketing Cloud using Installed Packages that provision access to Marketing Cloud APIs by external systems like B2C Commerce.


D.

Customize the B2C Commerce storefront to trigger Marketing Cloud Transactional Messages at strategic points in the customer's experience by using Marketing Cloud's

Transactional Messaging REST API. This customization should Include a payload that informs message contents.


E.

Integrate Marketing Cloud and B2C Commerce to provide Marketing Cloud with B2C Commerce order and customer information on a nightly basis via SFTP.


Questions # 14:

A holding company owns and operates a large number of brands internationally. They are interested in migrating from a home-grown solution to a Salesforce multi-cloud solution as part of a new digitalization initiative to optimize IT spending across the brands. The brand any would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to drive consumer engagement. Given that the company has operations and customers in Brazil Canada Europe Japan Russia and the United States, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security?

Choose 2 answers

Options:

A.

Use a Service Cloud instance in every market in which they operate to ensure that data residency requirements are fulfilled.


B.

Utilize Shield to handle the encryption of data across all Salesforce products for all fields required to be geo-fenced.


C.

Enable Transparent Data Encryption in Marketing Cloud to ensure that Marketing engagement data is encrypted at rest. Written


D.

Use Salesforce Connect to leverage external data sources that are located within the corresponding country that the Materials customer resides in.


Questions # 15:

Universal Containers is currently using B2C Commerce and Service Cloud for its commerce and service needs. A new CMO has recently Joined and has asked why there is such a strong disconnect between all their marketing systems and their commerce tool. They do not want to force a new marketing too* on all the business units but they do want all of them integrated, with commerce underlying all.

Which recommendation can a Solution Architect make that will work with their existing technology investments'

Options:

A.

Recommend CDP to replace their existing marketing tools and maintain a single view into commerce with the Commerce CDP Connector


B.

Recommend CRM Analytics to integrate with their existing marketing data sources and create a single view of the customer with the B2C Commerce Connector


C.

Recommend CDP to integrate with their existing marketing tools and create individual profiles into commerce with the Commerce COP Connector


D.

Recommend Marketing Cloud to integrate with their existing marketing tools and provide a single view into commerce with the B2C Commerce APIs


Questions # 16:

Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their eCommerce sites and communities. Communities are treated as an identity provider (IDP) for commerce enabling self-service support for products via knowledge articles, crowd-sourced knowledge, and Chatter.

What data should be maintained within Experience Cloud as the primary system?

Options:

A.

Core profile data (name, email)


B.

Shipping address


C.

Payment methods


D.

Communication preferences


Questions # 17:

A company wants to use Marketing Cloud to send customer electronic receipts that originate from its point of sale (POS) system. The company has a need for the receipt to be sent no more than 10 minutes after purchase and would like to track all email sends that are being placed to that customer, The Marketing Cloud Contact Key should be the Service Cloud Contact ID.

What solution should a Solution Architect recommend to achieve this need?

Options:

A.

Make an API call from the POS to Marketing Cloud to send the electronic receipt and then call Service Cloud to add the customer if they do not exist. Use an automation in Marketing Cloud nightly to remove any duplicate contacts that may be introduced with Marketing Cloud Connect.


B.

Make an API call from the POS to Service Cloud to retrieve the Service Cloud Contact ID. If the customer does not exist, submit a POST to Service Cloud to create the Contact ID, then send the Contact ID to Marketing Cloud via an API to send the electronic receipt.


C.

Make an API call from the POS to Service Cloud to add the customer if they do not exist; leverage a custom object to send details to Marketing Cloud via Marketing Cloud Connect and synchronized data sources to send the electronic receipt.


D.

Make an API call from the POS to Marketing Cloud te send the electronic receipt. No call is required to Service Cloud to fetch the Contact IO as this information is already available at the POS.


Questions # 18:

A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails.

All data must be encrypted at rest to comply with the merchant's security standards.

Which solution is appropriate?

Options:

A.

Shield Platform Encryption


B.

Tokenized Sending


C.

Transparent Data Encryption


D.

Field Level Encryption


Questions # 19:

A company uses Service Cloud and B2C Commerce and now wants to enable the 'Order on Behalf of functionality on its storefront. The customers using the storefront are Person and Household accounts.

Which three design and architecture considerations should a Solution Architect follow to ensure that the 'Order on Behalf of functionality works well for all the designated storefront customers?

Choose 3 answers

Options:

A.

Verify that the permissions used are Login_On_Behalf, Login_Agent, and Create_Order_On_BehaIf_Of business manager functional permissions.


B.

The Order on Behalf of feature in the Service to B2C Commerce Connector only supports person accounts as a customer model by default.


C.

Default user is required for anonymous storefront shoppers.


D.

The REST calls between B2C Commerce and Service Cloud do not count towards API governor limits.


E.

Verify that agents are Service Cloud and B2C Commerce users with Order on Behalf rights.


Questions # 20:

Key business stakeholders have asked for a new business requirement that requires a multi-cloud solution design using self-service commerce, a service agent console, and marketing communication. A Solution Architect was brought in to lead the end-to-end solution design and delivery.

Which two actions should the Solution Architect take to accurately capture these requirements'

Choose 2 answers

Options:

A.

Set up DevOps processes and environments in preparation for the discovery workshops.


B.

Design the solution and hand it off to the delivery team to start to build and test it.


C.

Include functional and technical experts across discovery workshops to ensure requirements and priorities are captured.


D.

Draft a requirements and process document. Invite key business and technical/design team stakeholders to review and approve.


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