A company no longer wants to sell one product to as many customers as possible. Now they want to sell one customer as many products as possible. Which type of software gathers and analyzes customer information to tailor this marketing campaign?
The company is shifting focus from mass marketing to personalized marketing, targeting individual customers with tailored offerings.
Role of CRM:
CRM systems gather and analyze customer data, including purchase history, preferences, and interactions, to personalize marketing strategies.
CRM tools help businesses cross-sell and upsell products effectively by understanding customer needs.
Why Other Options Are Incorrect:
Option A (DM): Distribution management focuses on the logistics of product delivery.
Option C (SCM): Supply chain management optimizes production and delivery, not marketing.
Option D (OM): Operations management focuses on internal processes rather than customer interactions.
[References:, "The Role of CRM in Modern Marketing" – Forrester, CRM Best Practices Guide – Salesforce, , ]
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