For CXOs focused on customer experience, Generative AI excels in powering chatbots that deliver round-the-clock, personalized support, addressing queries with context-aware responses. This enhances user satisfaction by reducing wait times and tailoring interactions using predictive analytics, while integrated security measures like anomaly detection safeguard against threats like phishing. Unlike unrelated applications like autonomous vehicles or genetic sequencing, chatbots directly align with CXO goals of improving engagement and trust. Security posture is bolstered by monitoring interactions for malicious inputs, ensuring safe AI-driven CX. Exact extract: "Generative AI enhances customer support through AI-powered chatbots providing 24/7 assistance, tailored for CXOs to improve engagement and security." (Reference: Cyber Security for AI by SISA Study Guide, Section on GenAI for CX Enhancement, Page 75-78).