AI enhances retail CX through personalization, using analytics to recommend products based on behavior, preferences, and history, creating tailored experiences that boost satisfaction and loyalty. Tools like chatbots and predictive models enable real-time interactions, while security posture improves via fraud detection integrated into these systems. This data-driven approach ensures relevance, differentiating from generic methods. Automation supports but personalization drives engagement. Exact extract: "AI integrates personalized interactions with driven analytics to customize shopping experiences, thereby enhancing customer satisfaction in retail." (Reference: Cyber Security for AI by SISA Study Guide, Section on GenAI in Security and Customer Enhancement, Page 70-73).